LOGO DESIGN
A great logo is:
Minimalist, Easy to understand, Visually Memorable and Emotionally Striking!
One thing to keep in mind is that A logo does not define your Brand completely. It is a part of a larger visual communication of your Brand Identity. Thus we must remember to not only design a standalone logo but also look for brand appearance as a whole.
In general, the three basic questions need to be considered while designing a logo and brand identity:
1. What distinguishes your business from others in your field?
2. What are your business philosophy and goals?
3. Where are you going in the future?
Our logo design process proceeds step by step as given below as follows :
• Research and Discovery - Getting to know the business to fully understand their philosophy and goals.
• Blueprint - Choose colors, typography, photography, visuals, layout, in line with the business objective.
• Brainstorming - Conceptualize ideas and make decisions on the possible design directions.
• Sketching out - Sketching out and shortlisting logo ideas around the brief and research
• Logo Composition - Both monochrome (Black and White) and color variations are designed and presented to the client.
• Revision / Approval - Chosen Logo design is reworked according to client feedback and the final Logo is delivered.
• Deliverables - Final logo artwork and brand guidelines are delivered.
Our Logo Deliverables are as follows :
• Colour Logo in vector format
• Monochrome logo
• Logo Mark, Word Mark, Logo in horizontal and verticle styles
• Brand Guidelines - Typography, Colors, Visuals
